We Create
Magic At D2CX

The first 3 cohorts of D2CX have been remarkably successful with an NPS of 88 from 140+ D2C founders across segments.

D2CX by Inc42 is an immersive 12-week hands-on program where you will learn to 10X your D2C brand. Master proven growth strategies from India’s top 1% D2C leaders and join an ambitious community of 140+ D2C brands.

Our meticulously-crafted curriculum has a laser-focus on product moat, brand narrative, performance marketing, CRO, channel growth strategies, omnichannel integration, supply chain optimisation, team building, and fundraising - all this to help you accelerate the early-stage of D2C growth and seamlessly win over Indian consumers.

By the time you complete your 12 weeks at D2CX, you'll have a clear business model, a proven growth playbook, a 3 AM sounding board to brainstorm & validate new ideas, and an expanded professional network in the D2C ecosystem.

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What Sets D2CX
Apart?


D2CX is a structured & hands-on program for ambitious early-stage D2C founders to scale up their D2C brand. Learn to build a successful INR 10 Cr D2C business alongside an ambitious peer group and under the guidance of India’s top 1% founders and experts.

Live & Hybrid Personalised Learning Experience

Harness the 80-20 philosophy at D2CX, focusing on the crucial 20% of knowledge for 80% impact. Get coached by India’s top 1% founders, gaining skills that truly matter on your D2C journey.

Start with an in-person orientation to bond with instructors and peers, followed by 12 weeks of enriching online and offline learning. Conclude with a grand convocation and a D2C mixer for extensive networking.

Learn to make your D2C brand investor-ready and pitch it to mentors & real investors at the in-person convocation for feedback necessary to accelerate your growth trajectory. Who knows - you might even get a funding commitment, no promises here!

Comprehensive Mentorship, In-Depth Workshops & Assignments

Receive specific insights to finetune your growth strategy through group mentorship sessions with top D2C leaders, and work through assignments tailored to your brand's growth challenges, with regular reviews and feedback.

With 40+ interactive sessions and workshops, D2CX offers a thorough understanding of D2C growth - from brand building, business models, to growth channels and fundraising.

Craft a growth plan tailored to your brand’s unique needs. Receive expert guidance on developing a solid business and growth model, refining your strategy, and honing your pitch.

Become Part of a Lifelong Community

Step into the heart of India's startup scene with curated tours of successful startups and VC firms. Gain direct mentorship and in-depth insights from industry leaders.

Become part of a community of driven and ambitious D2C leaders. Find co-founders, team members, and mentors, and navigate the challenges of entrepreneurship together.

Benefit from direct investor networking opportunities with one-on-one meetings. Enjoy Inc42 Plus Membership, granting you access to over 100+ industry reports, invites and discounts to premier events like The D2C Summit, alongside substantial startup deals & discounts worth over $100k from leading companies.

Fellowship Outcomes

Customised Growth Blueprint

Build a growth strategy that's specifically tailored to the nuances of your D2C brand

Compelling Brand Positioning & Story

Identify your ICP & develop a strong brand narrative that resonates with your customers

Enhanced Website Performance

Leave with a website optimised for higher conversions, ensuring a more effective online presence

Streamlined Retention Strategies

Identify robust engagement & retention flows, fostering lasting customer relationships and repeat business

Optimised Marketplace Presence

Achieve refined product listings across various marketplaces, enhancing visibility and sales

Investor-Ready Pitch

Craft a compelling pitch deck, fully prepared and polished, to confidently engage with potential investors

Learn From India's Top 1% D2C Leaders


Mentors Who Shaped Our Past D2CX Cohorts

Guest Speaker

Gaurav Khatri

Noise

Guest Speaker

Raul Rai

Nicobar

Guest Speaker

Pankaj Vermani

Clovia

Guest Speaker

Sreejith Moolayil

True Elements

Guest Speaker

Jatan Bawa

Perfora

Guest Speaker

Naiyya Saggi

The Good Glamm Group & The Good Community

Guest Speaker

Vikas D Nahar

Happilo

Guest Speaker

Pritesh Asher

Juicy Chemistry

How Is The 12 Week
Journey
Structured?

Each week of D2CX is structured and meticulously curated to help you unlock explosive D2C growth.

Live & Hybrid

Cohort 4 Starts On 27th February 2025

140+

Alumni

50+

Interactive Masterclasses & Workshops

55+

D2C Founders & Experts

100+

Hours Of Learning

Week 0

In-Person Orientation & Kick-Off

Join us at the in-person orientation in Delhi, meet your instructors, and network with your fellow peers.

Week 1-11

Week

01

Product Is King

Week

02

The Art of Branding and Storytelling

Week

03

Delivering A World Class Product & Customer Experience

Week

04

D2C Marketing — Content, Brand Awareness, Social Media & Influencers

Week

05

D2C Marketing — Acquisition, Performance Marketing, Conversion

Week

06

Building A Loyal Customer Base (Retention, CRM & Support)

Week

07

Nailing Operations, Supply Chain, Delivery

Week

08

Omnichannel Growth — Tapping Into Online Marketplaces

Week

09

Omnichannel Growth — The Offline Play

Week

10

Customer Experience & Building Your 0 To 1 Team

Week

11

Budgeting, Financing & Growth Modelling

Week 12

In-Person Convocation

Showcase your D2C brand to mentors and leaders in-person, and establish valuable connections with the who's who at the in-person convocation

Weekly
Schedule

Core Sessions

Weekly, Live Sessions Taken By Instructors And Session Experts

Timings

Saturday

11:00 AM - 2:00 PM (IST)

Sunday

11:00 AM - 2:00 PM (IST)

Progress Reviews

Weekly Assignments, Reviews And Feedback Sessions

Timings

Assignment Briefing

Tuesday

8:00 PM - 9:00 PM (IST)

Working Sessions

Thursday

8:00 PM - 10:00 PM (IST)

Session Follow-Ups

Doubt Clearing Sessions Taken By Instructors & Experts

Timings

Wednesday

9:00 PM - 10:00 PM (IST)

Who
Is This For?

D2C-X

You’re a great fit if you:

  • Are a D2C Brand Founder
  • Have an operational website
  • Generate a minimum of INR 5L/month in online revenue

You’re Not a great fit if you:

  • Are yet to launch your D2C brand
  • Have no online revenue

Application Process
& Program Fee

D2CX is designed to help early-stage D2C startup founders, with at least INR 5L/m in online revenue, scale up their D2C brand.

  • Submit Application

    Complete your free application to get started. We follow an application process to carefully curate our fellow community.

    01
  • Application Review

    After a review by the D2CX curation team, shortlisted candidates will be invited for an interview call to understand their ambitions and fit for the program.

    02
  • Enrolment Fee

    If you are selected, you will have to pay the remaining fee of ₹ 1,49,999 (+18% GST) to secure a spot in the D2CX cohort.

    03

Program fee

INR1,49,999+ GST

*EMI Options Available

  • Master 10X growth strategies across 40+ knowledge sessions
  • Get mentored & coached by India’s top 1% D2C leaders.
  • Join a community of 200+ ambitious alumni community
  • Build a personalised 10x growth plan for your D2C brand

THE D2CX
Experience

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Highlights Of Our Past Cohorts

140+

HANDPICKED FELLOWS

33

MEDIAN AGE

3

PAST COHORTS

60+

MENTORS

Don't Take Our
Word For It


Master
10X D2C Growth
In 12 Weeks

Live & Hybrid

Cohort 4 Starts On 27th February 2025

Get In Touch

Our Team will help you with the queries

FAQ’s

Program

D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to scale your D2C brand’s revenue from INR 1Cr to 10Cr.

The 12 week D2CX program will start with an in-person orientation weekend and then will continue virtually for the next 10 weeks followed by 3 days in-person final week. The in-person component will comprise the Orientation with Peers and Instructors, followed by 12 weeks of enriching online and offline learning. Conclude with a grand convocation and a D2C mixer for extensive networking.

Currently the 3rd Cohort is going on. You can apply for the 4th cohort of D2CX by applying on this page. Our team will review your application and set up a 45-minute interview call with you. After the interview call, we’ll let you know on the final decision of your acceptance into the program.

Networking sessions will be hosted virtually periodically and during the in-person weekend in Delhi-NCR. You can always connect with your fellow peers via our D2CX community platform and Whatsapp group as well.

Our curated cohort will be divided into teams of up to 6 fellows each grouped by common sectors and complementary skills.

The cohort will be carefully curated to ensure diverse representation from industries, skill sets with one common passion – Master 10X D2C Growth In 12 Weeks. The fellows will tend to be Startup founders.

We expect every fellow to spend up to 6 hours every weekend attending sessions and another 3-4 hours across the week working on their group assignments.

The full curriculum will be available for download soon

We’re constantly updating the website to showcase more details so this is the best place to keep yourself up to date. We will also be sending you regular updates over email if you’ve signed up for our list.

Each session of the program is mandatory to attend. However, you will always have on-demand access to the recorded sessions for you to watch anytime.

Yes, you will be able to directly ask questions from the mentors in the Q&A part of every session.

We will be happy solving the doubts ourselves or connect you with an expert or the mentor who was leading the class.

We would not want your journey to remain incomplete and your class would hate to miss pitching with you and meeting you. We request you to plan in advance or talk to us about any challenges you may face.

We will form an exclusive group over Whatsapp and you will enjoy lifelong access to it.

We shall facilitate the Q&A and mentorship sessions during the cohort. During and post the cohort, we encourage you to build direct relations with the speakers and mentors, most of which would be more than happy to guide you.

Yes, during some of the sessions led by investors as well as in the in-person weekends.

Yes, definitely. If your team has the conviction on your business plan, you can pursue fundraising from the investors you meet at the D2CX Brand Showcase.

Application & Enrollment

Yes, you will have the flexibility to manage your own travel and stay. We shall be sharing recommended locations and travel details mid-way through the program.

Sorry, there’s no special discount for Inc42 Plus members at the moment.

Since this is a highly-curated cohort, we are looking for people who are founders of a D2C Brand and wish to grow their brand. Besides this the D2CX team will review each application via the form and interview call to approve them.

Unfortunately, the seat is not transferable. We encourage you to continue your journey. However, if you have unavoidable situations, write to us at [email protected] and we’ll try our best to find a solution.

You can write to us any time at [email protected] for anything related to D2CX.

Transferring Admission to the Next Cohort:
  • Before the Cohort Starts: You can defer your admission to the next cohort without any additional fees, provided the request is submitted before the current cohort begins.
  • After the Cohort Starts: Deferring admission after the program starts incurs a transfer fee of INR 50,000 or 50% of the total fee of the next cohort, whichever is higher.

Transferring Admission to a Different Inc42 Program: Eligibility:
  • You must meet the eligibility criteria for the program you wish to transfer to.
  • Fee Adjustments:
    • If the new program has a higher fee, you will need to pay the difference to complete your enrollment.
    • If the new program has a lower fee, you will receive a refund for the difference.